Would you want to teach a 3rd grade class without any experience? What about doing flower arrangements for a dinner of 300? Event planning is the kind of job that requires experience, and it is no different than any other field. I talk to people all the time about planning events, and they fall into two categories: #1: those who have planned a child's birthday party and think a work event is no different (they will find out the hard way) and #2 those that know how many details that go into events and want nothing to do with planning them.
In both cases, it's imperative to work with someone like me. I have been planning events for over 13 years, and while I'm always learning something new, I have the expertise to handle all of the details and think on my feet when something unexpected happens. The old adage of "you get what you pay for" couldn't be more true with event planning. If you have a message you want to get out, and you are using an event to do it, you want to ensure that everything runs smoothly so your message isn't lost.
And, even more importantly, your events should be used as a vehicle for cultivating donors, catching up with friends, and delivering your message clearly. If you and your staff are worried about the lighting, table assignments, etc. you aren't using your events to your advantage. Why wouldn't you want to take that responsibility off your shoulders so you can focus on your donors and/or guests? I promise, if you hire the right person, you will not regret it.
Lisa Wein, Consultant
I have loved event planning for as long as I can remember. Whether it's a fundraising gala, wedding, or a corporate meeting, I get a thrill when the event is perfectly planned and the client is happy.
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